The division in question goes by the name of Jumpshot, a subsidiary that allegedly handles both incoming and outgoing traffic for 100 million devices. Including PCs and smartphone data.
To put things into a more focused perspective, the data also includes Google searches, location searches and GPS coordinates on Google maps, particular YouTube videos. And of course, a user’s recent – if not preferred – pornographic video. All this, skimmed from the database of more than 435 million active monthly users and more than 100 million devices. (Source: PCMag, Motherboard via Hot Hardware)