As part of the new face, the company also promises a brand new customer experience. And this means the elimination of the customer service counter. You might wonder then, what does a customer do when they step into the store?
The answer to this is the Maxis Interactive Retail Assistant (M.I.R.A). She’s essentially Maxis’ own virtual assistant, who takes your queue number, and directs a Maxis staff to assist you. Alternatively, customers can also head to one of the many experience zones and request for assistance via the phones on display. Essentially, Maxis wants you to explore the store and see what it has to offer, in addition to helping you with the purpose of your visit.
Also, in an effort to expand the customer experience beyond phones, the Maxis Concept Store will also stock accessories for phones, from casings to audio equipment. The telco also has a partnership with Razer, so you can get not only the Razer Phone 2, but other peripherals from the brand.
Maxis says that this concept store will also be used to measure the feasibility of applying this new concept to other major stores. Beyond the major stores, the smaller ones will also be adopting elements from the concept store.
