In general, NVIDIA claimed that the new Ada-based laptop GPUs can be up to four times more powerful than their predecessors. The new RTX 40 Series laptop GPUs also apparently have twice the ray tracing and artificial intelligence performance while the RTX 4090 and RTX 4080 are able to export videos up to two times faster as they have been equipped with dual NVIDIA AV1 encoders. [Image: NVIDIA.]Despite an increase in performance, the company also claimed that these GPUs are far more power efficient than their older counterparts. For example, the RTX 4090 and RTX 4080 graphics for laptops are said to be three times more power efficient than the Ampere-based RTX 30 Series. As for RTX 4070, RTX 4060, and RTX 4050 laptop GPUs, they appear able to deliver performance level that is on par with RTX 3080 but at just one-third of the power required by the said RTX 30 Series GPU. [Image: NVIDIA.] NVIDIA also didn’t forget to highlight the return of Max-Q for RTX 40 Series laptop GPUs which is rather apt given that it’s a mobile-specific technology. As part of the fifth-generation Max-Q implementation, the company has implemented ultra-low voltage GDDR6 video RAM together with DLSS 3 and a dynamic memory state switching feature called Tri-Speed Memory Control. As you may expect, throngs of laptop manufacturers already committed to the RTX 40 Series laptop GPU including Acer, Alienware, ASUS, Dell, HP, GIGABYTE, Lenovo, MSI, Razer, and Samsung. The general rollout of the new GPU series will begin with RTX 4090 and RTX 4080 laptops on 8 February together with a starting price of USD1,999 (~RM8,806). The RTX 4070, RTX 4060, and RTX 4050 laptops will only follow suit a few weeks later on 22 February. The starting price for laptops powered by these mid-level RTX 40 Series laptop GPUS is USD999 (~RM4,401) according to NVIDIA.